Be Ready to Ascend

Empowering Individuals.
Transforming Organizations.
Building Thriving Communities.

Workforce Development · Executive Consulting · Community Enrichment

Our Story

Born in Flint.
Built for the Nation.

Ascend Institute was born from a simple but powerful idea—that every person, regardless of circumstance, deserves the opportunity to build a strong foundation, pursue meaningful growth, and reach their full potential.

Ascend's roots trace back to Be Ready Enrichment Services, a nationally award-winning workforce enrichment program that transformed hundreds of lives inside NorthGate Supply Chain Services Company in Flint, Michigan. Be Ready was grounded in NorthGate's mission to bless people and inspired by founder Jack Goggins' belief that people should always be ready for new opportunities.

Designed around Maslow's Hierarchy of Needs, the Be Ready model was built on a commitment to meeting people where they are with dignity and respect, while empowering them to move forward with confidence.

What began as a commitment to employees evolved into a proven model for transformation. Through innovative programming, strategic partnerships, and a practical framework for growth and development, Be Ready earned local, national, and international recognition for its innovative approach to workforce enrichment, its commitment to professional development, and the meaningful impact it had on the lives of those it served.

Today, Ascend Institute carries that proven approach beyond NorthGate's walls and into the wider community. What started as one man's commitment to bless people grew into a distinguished model for personal and professional development. Now, Ascend Institute continues that legacy—blessing people through transformative training and development for all who are ready to ascend.

2018

Be Ready Enrichment Services Founded

Launched inside NorthGate Manufacturing in Flint, MI — a dedicated center for employee transformation.

2023

Program Expansion

15+ community partners engaged. Curriculum deepened.

2024

Recognition Begins

Local, national, and international acolades for the program's outstanding impact on workforce excellence.

Now

Ascend Institute — Launched

Independent nonprofit. Award-winning infrastructure. Ready to serve Flint, Michigan, and the nation.

What began as a commitment to one workforce became a model the nation recognized. Ascend carries that proven work into every community ready to invest in its people.
Ascend Institute · Founded in Flint, Michigan
Supplier of the Year
General Motors · 2024
Overdrive Award
General Motors · 2024
Art of Achievement — Business Impact
Flint & Genesee Group · 2023–25
Silver Stevie® — Corporate Social Responsibility
American Business Awards · 2026
Silver Stevie® — Diversity & Inclusion
American Business Awards · 2026
GM Supplier of the Year Award, GM Overdrive Award, Flint and Genesee Art of Achievement Award, and two Silver Stevie Awards

Ascend Purpose Statement

Ascend Institute exists to
bless people through transformational workforce development and training.
Training is not truly transformational unless it is
Meaningful, Measurable, and Momentous.

M

Meaningful

The Heart
of the Matter
Heart with heartbeat line

It looks every person in the eye and says — you matter. Your story matters. Your future matters.

M

Measurable

The Mind
of the Matter
Bar chart

It doesn't just inspire you, it equips you. When you leave, we can prove something changed. Yes, you can — and we have the data.

M

Momentous

The Soul
of the Matter
People rising on an upward arrow

It changes a person. That person changes their family. That family changes their neighborhood.

The Ascend Pathway

Real People.
Real Transformation.

Maslow's Hierarchy of Needs pyramid

Grounded in Maslow's Hierarchy of Needs

Our progressive model meets people exactly where they are — then walks with them all the way to where they're called to be. This is what Ascend looks like on the ground.

Community Support - Ignite

Phase One

Meeting immediate needs. Restoring stability.

Before someone can grow, they need to be stable. Ascend's Ignite phase removes the barriers that keep people from showing up — transportation, housing, emergency needs, and resource navigation.

Grounded in Safety & Physiological Needs

Financial Literacy Coaching

Phase Two

Building skills. Strengthening confidence.

Financial literacy, legal assistance, felony expungement, and Getting Ahead at Work training — practical tools that turn a temporary job into a sustainable future. Shift is where barriers become stepping stones.

Grounded in Love, Belonging & Esteem

Leadership Training - Launch

Phase Three

Developing leaders. Creating opportunity.

Eight weeks. Cohort-based. Transformative. Launch turns high-potential individuals into leaders equipped to elevate their families, teams, and communities through emotional intelligence and vision.

Grounded in Self-Actualization

The Work in Action

Every Number
Is a Person.

These are not projections. These are lives already changed through the work that became Ascend.



Family moving into stable housing

Stability

20+
Homeless to Housed
50
Moved into More Stable Housing
80+
Transportation Stabilized
20
Purchased a Vehicle
50+
Bank Accounts Opened
15+
Community Partners Engaged
Instructor guiding a student on her laptop in a classroom

Development

120+
Financial Literacy Training
100+
Engaged with Legal Service
75
Helped Through SOS Road to Restoration Clinic
200+
Family Budgets Created
$50K+
Child Support Arrearages Resolved
Graduate giving speech with her child

Transformation

900+
Dream Coaching Sessions
140+
Goal Setting Sessions
13
Expungement Successes
70
Professional Development Graduates
19
Promotions & Pay Increases
129
Connected to Life-Saving Health & Wellness Services

In Their Own Words

Real Voices.
Real Growth.

These are not projections. These are the words of the people who lived it.

2025 Launch Graduation
2025 Launch Graduation
2025 Shift Cohort
2025 Shift Cohort
"This training inspired me to change how I operate in both my professional and personal life. I’ve been encouraged to address difficult situations head on and always be looking for ways to be the thermostat and not the thermometer."
Assistant Supervisor, Launch Graduate
"I have the ability to set the tone for every scenario in my life and I’m capable of changing the atmosphere with my attitude and approach, no matter the circumstance."
Assistant Supervisor, Launch Graduate
"I feel like I have another family here, and that makes coming to work much more comfortable. Knowing that my team has my back and supports me just as much as they want my support."
Be Ready Participant, Shift Graduate
"This program has provided me with valuable tools that I apply both in the workplace and in my personal life. Adopting the Be Ready mindset of serving and uplifting others has given me a renewed sense of pride in myself and in being an employee of NorthGate."
Supervisor, Launch Graduate
"I am here at NorthGate not only because of our mission but because this company makes me feel like I can grow, like the sky is the limit for me."
Supervisor, Launch Graduate
"Through their guidance, I have learned how to grow not only professionally but personally as well. They taught me not to lower myself to other people's level, but instead to rise above and help bring others up with me. I am also a proud graduate of the SHIFT and LAUNCH classes."
Team Lead, Shift & Launch Graduate

Every voice tells the same story: transformation.

What We Offer

A Proven Curriculum.
Built for Every Sector.

Proven at NorthGate. Ready for employers, nonprofits, healthcare systems, faith communities, and government partners everywhere.

Flagship

Workplace Stability Training

The direct link between personal stability and organizational performance. Breakthrough results for employers ready to invest in their workforce at the human level.

Core Program

Ignite · Shift · Launch

The full three-phase Ascend pathway — contracted and customized for your organization's workforce development goals.

Featured

Bridge Impact Series

Five courses grounded in Dr. Ruby Payne's AHA! Process — addressing the realities of poverty in healthcare, education, faith communities, and the workplace.

Premium

Executive & Leadership Series

EOS, Emotional Intelligence, Strategic Planning, Executive Team Building, and AI in Business. For organizations investing in their leadership pipeline.

Community

Getting Ahead Program

A 16–20 week community cohort for individuals — from economic instability to sustainable success. Bridges-certified and accessible through community funding.

Credential

Ascend Certification

Three tracks — Foundation, Leadership, and Executive Master. An institutional credential for workforce excellence, recognized by Ascend's national partner network.

Our Reach

From Flint
to the World.

Ascend Institute serves organizations and individuals at every scale — from local employers to national networks.

Local
Greater Flint
Employers, nonprofits, health systems, government, faith communities, and schools across Genesee County.
Regional
Michigan
Healthcare networks, state workforce development partners.
National
The Nation
Bridges Out of Poverty certified. Award-winning infrastructure. Ready for corporate training networks nationwide.
Sectors
Every Table
Healthcare · Education · Employers · Faith-Based · Government · Nonprofits

Partner With Us

Ways to Walk
With Ascend.

"A transformational investment is one that lets something grow into its full potential — not by controlling the outcome, but by making it possible."

01

Service Contract

Bring Ascend's proven programs directly to your organization. From Workplace Stability Training to the full Ignite/Shift/Launch pathway, customized for your team.

02

Funding Partnership

Foundations and corporate partners who share Ascend's mission can fuel programs that transform individuals and create measurable community-level impact.

03

Advisory & Network

Bring your expertise, connections, and credibility to Ascend's Advisory Board — shaping the future of workforce development regionally and nationally.

04

Community Cohort Sponsorship

Sponsor a Getting Ahead cohort in your community. Your investment funds access for individuals who can't self-fund the journey — and creates measurable local impact.

People Ascend Serves

Ready to Ascend?

Whether you're an employer, funder, community partner, or an individual ready to grow — we'd love to connect with you.